Pharmacy sales tips in Pakistan”

 

5 Proven Pharmacy Sales Tips in Pakistan for 2025

Published on March 26, 2025

Are you a pharmacist in Pakistan struggling to boost your pharmacy sales? With 15 years of experience in pharmacy sales and marketing, I’ve learned what works and what doesn’t in the Pakistani market. Whether you’re running a small pharmacy in Karachi, Lahore, or a rural area, these five proven tips will help you increase your sales, build customer loyalty, and grow your business in 2025.

Pharmacy sales tips in Pakistan”

“Pharmacy sales tips in Pakistan”

Why Pharmacy Sales Are Challenging in Pakistan

Pakistan’s pharmacy sector is growing, with a market size expected to reach PKR 1 trillion by 2026, according to a recent report by the Pakistan Pharmaceutical Manufacturers Association (PPMA). However, competition is fierce, especially with online pharmacies like Dawaai.pk and Sehat.com.pk gaining popularity. Add to that the challenges of counterfeit drugs, price sensitivity, and regulatory hurdles, and it’s clear why many pharmacists struggle to stand out. But with the right strategies, you can turn these challenges into opportunities.

“Pharmacy sales tips in Pakistan”

1. Focus on Customer Education

In Pakistan, many customers don’t fully understand their medications. As a pharmacist, you can build trust by educating them. For example, explain the difference between branded and generic drugs or how to store insulin properly in hot weather. I once helped a customer in Lahore understand why their blood pressure medicine wasn’t working—it turned out they were taking it at the wrong time of day. They became a loyal customer after that.

How to Do It: Create small flyers or posters in your pharmacy with tips like “How to Take Antibiotics Correctly.” Share this info on WhatsApp groups or your pharmacy’s Facebook page.

Why It Works: Educated customers trust you more, leading to repeat visits and word-of-mouth referrals.

2. Offer Promotions on High-Demand Products

Pakistani customers are price-sensitive, especially for over-the-counter (OTC) products like painkillers, vitamins, and baby formula. Running promotions on these items can attract more foot traffic. For instance, during flu season, I offered a 10% discount on cough syrups and vitamin C supplements, which increased my sales by 20% in one month.

How to Do It: Identify top-selling items in your area (e.g., Panadol, Multivitamins) and offer bundle deals—buy two, get 5% off. Advertise these deals on a banner outside your pharmacy.

Why It Works: Discounts create urgency, encouraging customers to buy more while they’re in your store.

3. Build a Strong Online Presence

With internet usage in Pakistan reaching 100 million users in 2024 (according to PTA), more customers are searching for pharmacies online. A simple online presence can set you apart. I started sharing health tips on my pharmacy’s WhatsApp group, and within three months, I had 50 new regular customers.

How to Do It: Create a free Google My Business profile for your pharmacy so it shows up on Google Maps. Share daily health tips on WhatsApp or a Facebook page—e.g., “Did you know? Vitamin D helps with immunity—ask us for the best brands!”

Why It Works: Online visibility brings in customers who might not have found your pharmacy otherwise.

4. Stock Generic Medicines for Affordability

In Pakistan, many customers prefer affordable generic medicines over expensive branded ones. For example, a branded antibiotic might cost PKR 500,

5. Provide Excellent Customer Service

Good customer service can make your pharmacy the go-to choice in your area. In my 15 years of experience, I’ve found that a smile and a little extra care go a long way. For example, I always ask customers if they need help understanding their prescriptions, and I offer free blood pressure checks on weekends.

“Pharmacy sales tips in Pakistan”

How to Do It:

Train your staff to be polite and helpful. Offer small freebies like a sachet of ORS with every purchase during summer. Follow up with regular customers via WhatsApp to check on their health.

Why It Works:

Happy customers return and recommend your pharmacy to others.

Bonus Tip:

Stay Compliant with Regulations

The Drug Regulatory Authority of Pakistan (DRAP) has strict rules for pharmacies. Selling expired or counterfeit drugs can ruin your reputation and lead to fines. Always check your stock for expiry dates and source medicines from licensed distributors. This builds trust and ensures long-term success.

Conclusion

“Pharmacy sales tips in Pakistan”

Boosting pharmacy sales in Pakistan doesn’t have to be complicated. By focusing on customer education, offering promotions, building an online presence, stocking generics, and providing excellent service, you can grow your business in 2025. As someone who’s been in the industry for 15 years, I can tell you these strategies work—I’ve seen them transform my own pharmacy’s sales.

Have you tried any of these tips? Share your experience in the comments below, or contact me for more advice on running a successful pharmacy in Pakistan!

Naeem Mustafa(pharmaservepk)